Simon Kingsnorth, Head of Marketing for Betteredge Capital, is a highly experienced, global marketing expert.  In his 25 year career he has operated at senior level for many major financial institutions including Citi Private Bank, Fidelity Investments and Royal Bank of Scotland where he has delivered growth, improved communications and digital transformations.

During his time at Citi Private Bank Simon was responsible for delivering significant digital transformation and marketing milestones, working closely with the family office group and wider business to drive new clients, improved market positioning and deliver complex, global projects.

Simon is the author of three best selling marketing books, the first of which is used by the Chartered Institute of Marketing and universities worldwide to teach marketing.  He is also a regular keynote speaker on marketing and futurology.

Simon is a Board Trustee of two charities and gives his time regularly to support endeavours that address social, health and environmental issues.

On a personal level Simon is a singer, guitarist, drummer, history lover, metal detectorist, archer, photographer, passionate explorer, painter, Lego enthusiast, armor collector and flight simulator pilot.